Next Year’s Sales Plan · two working sessions, your own numbers, a plan ready for approval Get started →

Next Year’s Sales Plan · On Zoom, with Jeff and Dane

Stop fighting your quotas and commission plan all year.

Bad quotas and a bad commission plan are two different problems, and both cost you deals and good reps. We fix each one with your leadership team in two working sessions, so you’re ready for your 2027 sales kickoff.

  • Work it through with us, not alone in a spreadsheet
  • Your leaders talk it through and decide together
  • Two sessions instead of weeks on your own
  • Ready for your 2027 sales kickoff
  • One-on-one, two sessions
  • $4,950 for the first three companies, then $7,500
Book a Free 15-Minute Call

A plan ready for approval, or your session fee back. The guarantee · Ready now? Request dates →

Example: two reps hit 100%. One earned $30,000 more, because of the territory, not the selling.

Same result. Different paycheck. Example: Ana and Steve both hit 100% of quota at the same 8% commission rate. Ana's quota is $1.25 million and Steve's is $875,000, so Ana earns $100,000 in commission and Steve earns $70,000. Ana · $1.25M quota Steve · $875K quota COMMISSION AT 100% OF QUOTA $100,000 $70,000 $30,000 Ana · hit 100% Steve · hit 100% Same job. Same 8% rate. The bigger quota pays the bigger check. (Example)

Is your plan paying for the selling, or for the territory?

Two problems, fixed separately

What each session fixes.

Session 1Poor quotas

You may see

  • The rep with the big territory wins every year, and the rest stop believing they can
  • Last year plus a percentage, so your best rep gets the biggest jump and reps hold deals back
  • Quotas that don’t add up to the company number

We fix it: quotas that fit each territory, add up to your number, and have a reason for every move.

Session 2A poor commission plan

You may see

  • Two reps hit 100%, and one earns far more
  • Full commission on renewals reps barely touch
  • No plan for the reps who earn less, so good reps leave

We fix it: the same paycheck at 100% for the same job, real upside for reps who beat their number, every option priced at miss, hit and beat before you pick, and a plan for every rep who earns less.

Fix one without the other and it doesn’t hold. A fair quota on a bad pay plan still pays for the wrong things; a good pay plan on bad quotas still rewards the territory. See every option →

Across B2B sales, 48% of reps hit their annual quota. The Bridge Group, 2026, 158 B2B companies

What’s at stake

What one lost rep costs you.

A plan reps don’t trust is how good reps end up leaving. Type your own numbers.

Your cost of one lost rep Type your numbers

Ramp months count at half speed, as if a new rep climbs evenly to full speed. In session 1 we use your own ramp from your data.

Already have software?

Your software pays the plan. We help you choose the plan.

Commission and quota software
  • Pays whatever plan you load into it, accurately, every month
  • Statements and dashboards for reps
  • Can suggest quotas from your data
  • Doesn’t decide which plan fits your team, or prepare you for the rep who earns less
Working with us
  • Your leaders agree on the number, and you check you have the people to hit it
  • Every option tested on your numbers, and one chosen with the reasons written down
  • Who earns more and who earns less, with a plan for the hard conversations
  • A plan ready for approval, then load it into your software

Keep your software. It runs the plan; we help make sure it’s the right one.

Kickoff-ready

Everything you need to roll it out.

The plan that fits your teamQuotas and pay, with the reasons written down.
What it costsPay if you miss, hit or beat the number.
A page for every repTheir quota, their rate and what they earn at 100%.
The written planIn plain words, for finance, HR and your managers.
A pacing trackerEach rep, month by month: ahead or behind.
A rep diagnosticWho is strong, and who just has the best territory.

See a sample written plan (PDF) and sample pacing tracker (Excel), both for a made-up company.

The guarantee

A plan ready for approval, or your session fee back.

Send the prep on time, and have the person who approves the plan at both sessions. If you don’t end up with a plan ready for approval, tell us in writing within 14 days after we send the recap and written plan, and we refund the session fee. (The optional $950 prep isn’t refunded once it’s done.)

“Ready for approval” means the written plan, a Leadership Summary and a page for every rep, on your numbers. If you choose to go ahead with gaps in your data, it covers the plan your data can support. It covers the plan, not sales results. Full terms

Why the guarantee: you’d be one of our first three companies. That’s why the price is $4,950, and why you get the session fee back if the plan isn’t ready.

Price

Founding price · first three companies$4,950Two working sessions on Zoom, the written plan (within five business days), a Leadership Summary, a page for every rep, kickoff talking points, a pacing tracker, a rep diagnostic and a 45-minute review call. After the first three companies, $7,500.
Optional$950 prepShort on time? We pull, load and check your data for you, including matching customers between your CRM and billing.

Only Jeff and Dane work with your numbers. We never share them with another company, nothing is recorded, and we’ll sign an NDA if you want one. Files are deleted within 30 days after you announce the plan (no later than 120 days after session 2). Business guidance, not legal, tax or HR advice. Have your HR lead or employment attorney review any pay change before you announce it.

Who runs it

A numbers person and a team builder.

Jeff RandallJeff Randall35 years in sales, sales operations and analytics. Two-time President’s Club. Author of Silent Revenue Killers, which digs into how bad quotas and commission plans quietly cost companies sales and good reps.
Dane LoganDane LoganHelped grow a company from $1.5 million to more than $10 million in 18 months by building its sales and customer success teams.

Founding clients: we’ve spent years studying what bad quotas and pay plans cost. These sessions are new, and you’d be one of our first three companies. That’s why the price is lower and why the guarantee is there.

Built from chapters 6 and 7 of Silent Revenue Killers.

How it works

Kickoff-ready within a week of session 2.

Faster than building it alone, with someone guiding you through it.

Step 1A 15-minute callIs it a fit, who should be in the room (including whoever approves the plan), and the dates.
Step 2Prep call and prepA 30-minute call to walk through what to pull. About an hour if your data is in good shape, or we do it for you ($950).
Step 3Two working sessionsAbout 3 hours each: first the quotas, then the pay and the rollout.
Step 4Kickoff-readyThe written plan, a page for every rep, and a review call before you announce.

Want the new plan in place before January 1? Book by early December.

Get started

Pick your dates.

Request → a 15-minute call → invoice → a 30-minute prep call → two sessions, on dates that work for you.

Need sign-off first? What to Expect (2-page PDF) →

No payment now. Jeff replies within one business day to set up a short call and pick dates. We use what you send only to reply and to run your sessions. We never sell it, and share it only with the services that help us run the business, under confidentiality. Privacy.

Not ready yet? Free · 15 minutes

Questions first?

Fifteen minutes, and you’ll know if this is worth it for you. Best fit: B2B teams with 6 to 30 reps who carry a quota, and two years of deals in the CRM.

We use what you send only to reply and to run your sessions. We never sell it, and share it only with the services that help us run the business, under confidentiality. Privacy.

Questions

Who should come?

Whoever owns the plan: usually your sales leader plus finance or sales ops. Or just you, if you wear all those hats. No limit.

What’s the pre-work?

A 30-minute prep call, then about an hour if your CRM and billing data are in good shape; longer if they need cleanup. We send detailed instructions for what to pull, or we do it for you ($950). Questions about your systems get answered on the first call.

Who sees our numbers?

Only Jeff and Dane work with your numbers. We never share them with another company, nothing is recorded, and we’ll sign an NDA if you want one. Files are deleted within 30 days after you announce the plan (no later than 120 days after session 2).

We already use commission software. Do we need this?

Yes, if the plan itself is changing. Commission software pays whatever plan you load into it. It doesn’t choose the plan, check that it’s fair across territories, or get you ready for the rep who earns less. We help you choose the plan; your software runs it.

We have a sales ops team. Is this still for us?

Yes. Sales ops runs the math. The sessions settle the decisions around it. Bring them.

Want help rolling the plan out, or finding money you’re losing elsewhere? See consulting →