Companies lose revenue two ways at once.
I find where it goes, price it, and rank what to fix first.
For companies between $10M and $100M.
Sound familiar?
More than half of sales leaders say they don’t trust their own forecast.
Key decisions are made on those numbers anyway.
Gartner, 2023
What gets examined
A CRM review checks the first. A billing audit checks the second. One pass covers all three — and the money that survives longest is what sits between two teams, where neither one looks.
What you get
Not a slide deck and not a list of concerns. Four things, delivered twenty-four hours before we talk.
Every finding is marked verified, estimated, or not priced — so you know which ones will survive a challenge from finance before you put them in front of anyone. One line, exactly as it appears.
Licenses with no login in ninety days
An expense you can cancel. It is not revenue, and I won’t call it that.
$145,000 a year
Direct cost · spend you stop
Ranked third because it pays back fastest, not because it is the biggest number.
Illustrative — a fictional company, not a client result.
Why me
Which is the only reason the findings are worth reading.
The credential
The Everyday Losses Draining Your Profit
Thirteen patterns that quietly drain revenue from healthy companies, each one costed and each one with a fix. It is where this method came from.
On Amazon in paperback and Kindle. The book site has a free workbook of its tables, set up for your own numbers.
“There will probably be moments where parts of it feel familiar in an uncomfortable way. I think that is part of what makes it useful.”
Allen Padilla · CEO, The CSU Foundation · from the foreword
Who I am
Fifteen years running retail floors, where a lost sale never showed up on any report. Then B2B: I built a company’s first sales reporting, carried a number myself, led an inside sales team, and ran the analytics function that told a combined company whether its numbers were real.
Everywhere I worked, someone would ask a straight question about revenue and it took days to answer. Nobody was hiding anything. There was no one whose job it was to go looking.
Macy’s · Certiport · TestOut · CompTIA
Start here
A short conversation, no charge and no obligation. If I’m not the right person, I’ll say so.
$5,000If it goes further, step one is a single question put to your own team and timed. You find out whether your numbers hold up before committing to anything larger, and the fee comes off in full if you continue.
Or email me directly —
hello@jeffrandall.co