Most companies buy growth while losing revenue they already earned. I find what's leaking, put a number on it, and tell you what to fix first.
For companies between $10M and $100M. Four to six weeks. Nothing gets installed, and there is nothing to buy from me afterward.
Sound Familiar?
One of these is normal. Three is a pattern — and usually nobody has the time to go find out which.
Why It's Still There
Nobody set that number. It accumulated one decision at a time — and every one of those decisions was reasonable on the day it was made.
What I Do
In that order, because each one depends on the last.
Four to six weeks. $18,000 to $28,000. There is a smaller two-day version at $5,000 if you would rather start there. All I need is read-only access to your CRM, a handful of documents, and a few short interviews. See the whole path and where you can stop →
What You Actually Get
Not a list of concerns. Each one says what it is, what it costs, how sure I am, and who can fix it.
A small one I can prove
A larger one I can size
Illustrative. Your findings come from your own records.
I lead with the small one. A figure you can check in an afternoon buys the right to show you the bigger one — and the two are never added together into a single headline number.
Sent twenty-four hours before we talk, so you can read it without me in the room.
Why Me
Which means I am free to tell you when the answer isn't a tool — and then help you build the thing that actually works.
And Then The Fix
When the audit comes back badly, the repair is almost always the same shape.
Every stage gets defined by something the prospect does — not something your team sends. Each one advances on a trigger the system can actually see. Each one has a rule for what happens when somebody goes quiet. And LOST sits at the bottom of every stage, not in one graveyard at the end, so you know exactly where deals die.
The system surfaces; the rep responds. The rep does not maintain the system. That is the foundation everything else rests on — a forecast worth reading, reports that agree with each other, and a baseline you can measure against later. Where the rebuild sits in the path →
Tell me what's going on. I'll tell you plainly whether I'd be useful — and if I wouldn't, I'll say that.
The Book · Publishing This Year
The Everyday Losses Draining Your Profit
Thirteen patterns that quietly drain revenue from healthy companies — each one costed, each one with a fix. The book is where this method came from.
"There will probably be moments where parts of it feel familiar in an uncomfortable way. I think that is part of what makes it useful."
Allen Padilla · CEO, The CSU Foundation · from the foreword
Who I Am
I built a company's first sales performance reporting, carried a number myself, led an inside sales team, then ran the analytics function that told a combined company whether any of its numbers were real.
Certiport · TestOut · CompTIA
Someone would ask a straightforward question — which events produce pipeline, why is that region down, what are we genuinely renewing. It took days, and the answer was soft.
Nobody was hiding it. There was simply no one whose job it was to go looking.
Spend enough time inside a system and you stop seeing what you have learned to work around. That is not carelessness — it is how attention works, and it is why this is easier to find from outside.
I also speak to leadership teams and boards.
Start Here
A short conversation, no charge and no obligation. If I'm not the right person, I'll say so.
Or email me directly —
hello@jeffrandall.co