Growth without adding more.

Companies lose revenue two ways at once.

  1. Money that leaks out after they earn it.
  2. Money that never arrives at all.

I find where it goes, price it, and rank what to fix first.

For companies between $10M and $100M.

Get in Touch About The Book

Sound familiar?

We need more leads.
The forecast is always wrong.
I need another ten percent, and I don’t know where it comes from.
Author of Silent Revenue Killers Thirteen patterns, each one costed.

More than half of sales leaders say they don’t trust their own forecast.

Key decisions are made on those numbers anyway.

Gartner, 2023

What gets examined

Revenue doesn’t come from one place.

So it doesn’t leak from one place either. Twenty things, in three places. See the full list →

Inside the CRM TEN THINGS Pipeline, forecast, stages, data Outside the CRM SEVEN THINGS Software, discounting, renewals People and capacity THREE THINGS Territory, attrition, selling time
Inside the CRMTen things Pipeline, forecast, stages, data
Outside the CRMSeven things Software, discounting, renewals
People and capacityThree things Territory, attrition, selling time

What you actually get

A list, in order,
with numbers on it.

One line from it, exactly as it appears in the report.

FINDING 03 of 17 Verified

Licenses with no login in ninety days

An expense you can cancel. It is not revenue, and I won’t call it that.

$145,000 a year

Direct cost · spend you stop

DiagnosisProcess gap — nobody owns the renewal list
EvidenceInvoices against usage exports
Who fixes itYou can do this
Proves inYour next invoice

Ranked third because it pays back fastest, not because it is the biggest number.

Illustrative — a fictional company, not a client result.

Why me

Nothing I find makes me money.

Which is the only reason the findings are worth reading.

I don’t sell software
I don’t bill by the hour
I’m not paid on what I find
I don’t need you to continue

The credential

Silent Revenue Killers

The Everyday Losses Draining Your Profit

Thirteen patterns that quietly drain revenue from healthy companies, each one costed and each one with a fix. It is where this method came from.

Read About The Book

On Amazon in paperback and Kindle. The book site has a free workbook of its tables, set up for your own numbers.

Silent Revenue Killers by Jeff Randall

“There will probably be moments where parts of it feel familiar in an uncomfortable way. I think that is part of what makes it useful.”

Allen Padilla · CEO, The CSU Foundation · from the foreword
Jeff Randall
Jeff Randall

Who I am

Thirty-five years on every side of the revenue question.

Fifteen years running retail floors, where a lost sale never showed up on any report. Then B2B: I built a company’s first sales reporting, carried a number myself, led an inside sales team, and ran the analytics function that told a combined company whether its numbers were real.

Macy’s · Certiport · TestOut · CompTIA

The same thing kept happening.

Someone would ask a straight question. It took days, and the answer was soft. Nobody was hiding anything. There was simply no one whose job it was to go looking.

Spend enough time inside a system and you stop seeing what you have learned to work around. It is easier to find from outside.

Start here

How can I help?

A short conversation, no charge and no obligation. If I’m not the right person, I’ll say so.

Or email me directly —

hello@jeffrandall.co