Next Year’s Sales Plan · two working sessions, your own numbers, a plan ready for approval Get started →

Quota and commission plan consulting · with Jeff Randall and Dane Logan

Stop fighting your quotas and commission plan all year.

In two 3-hour sessions, you’ll have quotas your reps trust and a commission plan priced at miss, hit and beat, written up and ready to announce at your 2027 sales kickoff.

Guarantee: a plan ready for approval, or your session fee back. The guarantee

  • Faster than on your own: two sessions, not weeks in a spreadsheet
  • A more solid plan: every option tested on your numbers, with us asking the hard questions
  • The step before your commission software: we help you choose the plan; your software runs it

$4,950 when your free call is by December 1, then $7,500

Book a Free Call Ready now? Request dates →
What your team leaves withFour finished documents: territory quotas, pay plan, rep pages and rollout plan. Quotas Pay plan Rep pages Rollout

The problem

What each session fixes.

Your reps do what the plan pays for. We take each problem on its own, in its own session.

Session 1Poor quotas

You may see

  • The rep with the big territory wins every year, and the rest stop believing they can
  • Last year plus a percentage, so your best rep gets the biggest jump and reps hold deals back
  • Quotas that don’t add up to the company number

We fix it: quotas that fit each territory, add up to your number, and have a reason for every move.

Session 2A poor commission plan

You may see

  • Two reps hit 100%, and one earns far more
  • Full commission on renewals reps barely touch
  • No plan for the reps who earn less, so good reps leave

We fix it: the same paycheck at 100% for the same job, real upside for reps who beat their number, every option priced at miss, hit and beat before you pick, and a plan for every rep who earns less.

Fix one without the other and it doesn’t hold. A good quota on a bad pay plan still pays for the wrong things; a good pay plan on bad quotas still rewards the territory. See every option →

Only 48% of reps hit their annual quota, across 158 B2B companies. Bridge Group, 2026

What does one lost rep cost you? Work it out with your own numbers →

What you get

The best plan out of all your options, and the confidence to roll it out.

  • See your options side by side. Every way to set quotas and pay, tested on your own numbers, with what each one does to your reps. See the options →
  • Work it through with us, and talk it through before you commit. Thinking about a big change? Test it with us first: what it costs, who it affects, and what could go wrong.
  • Equitable, and it still pushes reps to sell. Every rep gets a real shot at the same paycheck, with the reasons written down.
  • Ready for the hard questions. Who earns more, who earns less, the top-rep conversation, and what to say when reps push back.
  • Ready for your 2027 sales kickoff. Everything you need to announce the plan and run the meeting.

Kickoff-ready

Ready whenever your kickoff is. You’ll have:

For whoever signs offA one-page summaryThe number, what pay costs if you miss, hit or beat it, and who it affects.
For every repA page of their ownTheir quota, their rate and what they earn at 100%, ready for HR review.
For finance, HR and managersThe written planYour plan in plain words, with the rules and the rollout steps.
For the rolloutKickoff talking pointsThe order of conversations and what to say, starting with the rep who earns less.
All yearA sales pacing trackerEach rep’s quota by month, ahead or behind, and the pipeline they need.
Every quarterA rep diagnosticWho is strong, and who just has the best territory. Leads, prospecting and current customers, judged separately.

See a sample written plan (PDF) and sample pacing tracker (Excel), both for a made-up company.

How it works

Scheduled around you, on Zoom.

Step 1A free callTell us about your quotas, pay plan and team. If it’s a fit, we walk you through the outcome, the guarantee and an offer you have 5 business days to accept. Bring whoever approves the plan.
Step 2Prep call and prepA 30-minute call to walk through what to pull. About an hour if your data is in good shape, or we do it for you ($1,000).
Step 3Two working sessionsAbout 3 hours each: first the quotas, then the pay and the rollout.

Then a written recap and the written plan within five business days, and a 45-minute review call before you announce. Starting the new plan January 1? Book by early December.

Why us

So you don’t repeat the mistakes that cost sales and good reps.

Doing it aloneOne option, and surprises in MarchA plan built alone in a spreadsheet usually tests one idea. We put several side by side, with your CEO, sales leader and finance in the room, before you commit.
SoftwareIt runs the plan; it doesn’t choose itCommission software pays whatever plan you load into it. We help you choose the plan in two sessions, then your software runs it.
The common mistakesCaught before you announceWe check your plan against the mistakes that hold deals, start lead fights and push good reps out.
Jeff RandallJeff Randall35 years in sales, sales operations and analytics. Two-time President’s Club. Author of Silent Revenue Killers, on how bad quotas and pay plans quietly cost companies sales and good reps. He brings the list of mistakes to check.
Dane LoganDane LoganHelped grow a company from $1.5 million to more than $10 million in 18 months by building its sales and customer success teams. He brings the view from inside a fast-growing sales team.
  • No software to buy, and nothing to install.
  • Your information stays private. Only Jeff and Dane work with your numbers. We never share them with another company, nothing is recorded, and we’ll sign an NDA if you want one. Files are deleted within 30 days after you announce the plan (no later than 120 days after session 2).

The guarantee

A plan ready for approval, or your session fee back.

Send the prep on time, and have the person who approves the plan at both sessions. If you don’t end up with a plan ready for approval, tell us in writing within 14 days after we send the recap and written plan, and we refund the session fee. The optional $1,000 prep isn’t refunded once it’s done. “Ready for approval” means the written plan, a Leadership Summary and a page for every rep, on your numbers. It covers the plan, not sales results. Full terms

Why the guarantee: a plan you can’t take to approval isn’t worth paying for.

Price

$4,950 when your free call is by December 1, then $7,500. Two working sessions on Zoom, the written plan (within five business days), a Leadership Summary, a page for every rep, kickoff talking points, a pacing tracker, a rep diagnostic and a 45-minute review call.

Not the one who approves? Send them What to Expect (PDF; page 3 is for them) →

Book a Free CallOr request dates →

Business guidance, not legal, tax or HR advice. Have your HR lead or employment attorney review any pay change before you announce it.

Get next year’s plan right before kickoff.

Fifteen minutes on a call. No payment. A plan ready for approval, or your session fee back.

Book a Free Call